PO Box 70351, Oakland, CA 94612 • t: 510 ONE LOVE (663.5683) • f: 510.420.8364

LoveLife Week and Other Public Events

Each year in the third week of October, the LoveLife Foundation and our supporters hold a series of events to remind everyone of the value of life, and to help stop violence in their communities. Activities include essay and billboard contests among students, and organizing Random Acts of Kindness. The Oakland Raiders visited students in Oakland schools in 2002 to offer hope and advice on staying in school and following their dreams.

Individuals from all walks of life around the Bay Area participate in LoveLife Week as well as other events, such as the Blues Festival in downtown Oakland, comedy shows, gospel concerts and plays. Our town hall meetings have offered forums for public discussion on topics that are important to Oakland residents such as racial profiling, violence on city streets, and sideshows.

Traffic Safety Media Campaign

Funded by the Oakland Pedestrian Safety Project and the California Office on Traffic Safety, this media campaign included the production of five television public service announcements (PSAs) that address issues such as sideshows, drunk driving, reckless driving, pedestrian and bicycle safety, and vehicle child safety.

The PSAs involved collaborations with Oakland community groups such as the Unity Council and Cycles for Change, and featured city officials and community members. Two of the PSAs were dedicated to individuals who lost their lives due to reckless driving: 5-year-old Anna Cerna and 22-year-old U'Kendra Johnson.

The PSAs were presented in October 2002 during LoveLife Week to the audiences at the annual play, Legacy for LoEshé, and they air regularly on KMTP television in San Francisco. Youth interns promoted traffic safety at numerous public events, and took part as actors in the public service announcements.

Youth are involved reading announcements over the air, engineering, videotaping and producing whole segments on their own. It is a lively atmosphere for young people, who are wake up early to meet their friends at this important community meeting place.

Lovelife Quencher

The LoveLife Quencher Bottled Spring Water is a fundraising project of the Foundation. Proceeds from the sale of our water go directly to our LoveLife After School Media Training Academy (LAMTA). The LoveLife Quencher—your beverage for life. For more information, please call us at 510-663-5683.